Really Horrid World Cup (RHWC)
After the success of HorridHenry.me, we pitched the idea of running online game campaigns for the brand, which would run side by side with live events, like ITV’s coverage of the 2010 World Cup.
Working with Novel Entertainment, we created CiTV’s World Cup campaign, “Horrid Henry’s Really Horrid World Cup”.
We developed the idea, brand and technology platform closely with the client, allowing the project to develop and prosper.
RHWC campaign was run over six weeks, generating a massive increase in traffic to the site.
horridhenry.me