The Brief
During the pandemic, Carmarthenshire County Council needed a way to keep communities active and engaged while leisure centres and public spaces were closed. They required a reliable platform for live and on-demand fitness content accessible to residents across the county.
Approach
Tinint provided consultancy and production services to establish Actif TV, delivering professionally produced live-streamed classes alongside a growing library of on-demand sessions. The project prioritised accessibility, ensuring content worked for a broad range of ages and fitness levels.
Outcome
Actif TV gave the council a direct digital channel to their communities during a critical period, keeping people active and connected when they needed it most.