The Brief
Hansh commissioned an original mid-form entertainment series built around a simple but compelling premise: helping people ask the question they have always wanted to ask. The format needed to feel authentic, emotionally engaging and distinctly Welsh.
Approach
Presenter Jade Leung guided each contributor through the process of confronting their question, creating intimate and often surprising moments. The production balanced warmth with genuine tension, keeping episodes tight at ten minutes to suit digital viewing habits.
Outcome
Be di'r ateb? delivered a fresh entertainment format for Hansh's digital audience, combining real emotion with an accessible structure that worked well on social platforms.