The Brief
Traditional broadcast audiences are passive. S4C needed a way to convert viewers into active, returning users and build engagement beyond scheduled programming.
Approach
Led the development of a high-retention digital product built around short, repeatable daily gameplay. Designed a seasonal campaign model combining prize-led acquisition with long-term engagement loops.
Outcome
Established a loyal base of daily returning users. The format scaled beyond the app into schools, live events and commercial sponsor integrations, proving the long-term value of digital-first broadcast formats.