The Brief
Hansh wanted a series that could make politics feel relevant and entertaining for younger Welsh-speaking audiences. The format needed to cut through apathy with humour rather than lectures.
Approach
Presenter Esyllt Sears delivered sharp satirical takes on current affairs in a short-form format built for digital consumption. Tinint produced the series with a tone that was irreverent but informed, making complex political topics accessible without dumbing them down.
Outcome
Chi' di clywed? proved that political content can land with younger audiences when the tone is right, giving Hansh a distinctive voice in an area most digital platforms avoid.