The Brief
Healthier West Wales, through Public Health Wales, launched a pilot initiative to explore how kindness could be measured and promoted within communities as a driver of wellbeing. They needed a media partner to capture and communicate the impact of the project.
Approach
Tinint won the competitive tender and delivered content that documented real stories of kindness from communities across west Wales. The production approach was grounded and authentic, letting community voices lead the narrative.
Outcome
Connect to Kindness provided compelling evidence of the role media can play in public health initiatives, giving the programme tangible content to demonstrate impact to funders and stakeholders.