The Brief
Ragdoll Productions wanted a digital experience that captured the magic of their Dipdap animation, where a line drawing comes to life and interacts with a curious character. The app needed to let children become part of that creative process, drawing on screen and watching their creations come alive.
Approach
Cube developed the Dipdap App as an interactive drawing experience within a game engine. Children could draw freely on the screen while the Dipdap character responded to and interacted with their creations, faithfully recreating the spirit of the TV show in a participatory format.
Outcome
The app reached top chart positions and sustained strong engagement throughout its three-year active period, proving that brand licensing deals can produce genuinely creative digital products when the interactive design respects the source material.