The Brief
S4C wanted to experiment with new digital formats for teenage audiences, moving beyond traditional linear broadcasting. The commission called for original IP that could merge multiple media types into a single cohesive experience.
Approach
Madron combined 2D animation, original comic-book storytelling and interactive game elements into a unified digital production. The format allowed teenagers to engage with the story across different media, each element reinforcing and expanding the narrative.
Outcome
Madron demonstrated that Welsh-language content for teenagers could be genuinely innovative in form, not just in subject matter. It provided S4C with a blueprint for multi-format digital storytelling.